Business Briefing: = Publication Information

=20

Publication=20 Section

Reference=20 Section

Technology=20 Section

Sponsors=20 Section

=20

Wireless Technology 2002

January 2002

incorporating the special = integral=20 supplement
'Global m-Commerce'

Now in its third year, Wireless = Technology=20 will continue to provide comprehensive analysis and = insight into=20 the opportunities still available within the wireless=20 telecommunications sector whilst bringing together the = major=20 industry professionals to discuss and report on the = strategies and=20 technologies that carriers and operators alike must = implement to=20 gain and maintain a competitive edge.

Following an = extensive research campaign, the World Markets Research = Centre has=20 developed a special package to deliver high quality and = relevant=20 content from industry practitioners, academia and the most = respected industry organisations whilst concentrating on a = highly=20 targeted readership and special distribution at the world = largest=20 wireless event, CTIA=20 2002. This is further strengthen by the = commitment of=20 our official media partners in supporting the editorial = and=20 content of the report and aiding in the targeting of the=20 distribution through their respective membership bases.=20

The publication is geared to provide comprehensive = information and data whilst directly linking the suppliers = of=20 infrastructure, technology and services to international = technical=20 and corporate buyers. The report includes an exclusive = CD-ROM with=20 further in-depth industry articles and sponsorship = opportunities=20 containing corporate and marketing = material.

= Distributed=20 at CTIA Wireless 2002 by special=20 arrangement

Distributed at=20

Our design staff can assist = in=20 preparation of your advertisement material. =

Sponsorship of CD-ROM, = sections and=20 special positions available on=20 request.

The Book = Contents

Advisory = Panel

Advisory=20 Panel

Foreword

Thomas=20 E Wheeler President and Chief Executive Officer, = Cellular=20 Telecommunications & Internet Association (CTIA)

Strategic = Overview

Third=20 Generation and the Cost of Bits
Richard Frenkiel=20 Director for Strategic Planning and Senior Consultant, = WINLAB,=20 Rutgers University

The=20 Future of =91Private=92 Mobile Radio
Dr=20 Alan R Shark Founder President and Chief Executive = Officer,=20 International Wireless Telecommunications Association = (IWTA)

Spectrum=20 Cap Relief
Richard = Siber=20 Senior Advisor, Cellular Telecommunications Industry = Association=20 (CTIA) and Partner, Accenture

Regional

LATIN AMERICA & = CARIBBEAN

Wireless=20 Trends and Issues in Latin America and the = Caribbean
Dr Richard Downes Regional = Director,=20 Latin America and the Caribbean, Universal Wireless = Communications=20 Consortium (UWCC)

JAPAN

Mobile=20 e-Commerce Trends in Japan
Kazuaki=20 Naruse Research Director, Electronic Commerce = Promotion=20 Council of Japan (ECOM)

NORTH AMERICA

Maintaining=20 the Momentum
Peter = Barnes=20 President and Chief Executive Officer, Canadian Wireless=20 Telecommunications Association (CWTA)

G3 = Migration

The=20 Path to Seamless Third-generation Global Communications =97 = Beyond the=20 Call with EDGE
Chris=20 Pearson Executive Vice President, = Universal=20 Wireless Communications Consortium (UWCC)

Evolution=20 in the Face of Revolution =97 The Rise of Global System for = Mobile=20 Communications
David = Hills=20 Executive Director of Technology, The GSM Association

CDMA2000=20 =97 A Clear Alternative for Time Division Multiple Access=20 Operators
Perry = LaForge=20 Founder, Executive Director and Chairman, CDMA Development = Group

Migration=20 Towards Universal Mobile Telecommunications System =97 = Network=20 Planning and Optimisation Challenges
Sami Tabbane Director, Mobiles = Networks,=20 Tunisie T=E9l=E9com

Policy = Legislation

Third=20 Generation =97 Now a Reality
J=F8rgen=20 Friis Deputy = Director-General,=20 European Telecommunications Standards Institute = (ETSI)=20

Third=20 Generation =97 A Regulator=92s Minefield
Joel Cooper and Julian Watson Research Analyst, = Western=20 Europe, and Research Manager, Telecoms, World Markets = Research=20 Centre

Striking=20 a Balance
John Dickie = Head of=20 Regulatory and Corporate Affairs, The European Competitive=20 Telecommunications Association = (ECTA)

Messaging

Radiopaging=20 =97 The Reports of its Death are Greatly = Exaggerated
Derek Banner Chairman, Wireless = Messaging=20 Association

Location = Positioning

Peer-to-peer=20 Service Engineering for Integrated = Networks
Ioannis Fikouras Project=20 Manager, Bremen Institute of Industrial Technology and = Applied Work=20 Science (BIBA)

Networks

Relaying in Wireless Access=20 Networks
Professor Holger Karl, Seble=20 Mengesha and D=E1niel H=F3ll=F3s Assistant=20 Professor, Telecommunication Networks Group, and Assistants, = Intergrated Bandwidth-Efficient Mobile Software Radio System = 2=20 (IBMS2) Project, Technical University of Berlin

Shaping=20 the Office of the Future with Bluetooth=99
Paul =D8stergaard Bluetooth = Special=20 Interest Group

HiperLAN2
Martin Johnsson=20 Chairman, HiperLAN2 Global Forum

Internet=20 Protocol Version Six (IPv6) Deployment
Jim Bound Chair, Technical = Directorate,=20 IPv6 Forum

The=20 3G Backlash =97 Debts and Wireless Local Area Networks as = the 3G=20 Reaper
Jonas Lind = Research=20 Fellow, Center for Information and Communications Research = (CIC),=20 Stockholm School of Economics

Security

Wireless=20 Local Area Network Security
Mandy Andress Author,=20 Surviving Security: How to Integrate People, Process &=20 Technology

Test=20 & Measurement Developments in Test and=20 Measurement
Fred=20 Kaudel Chair, Testing Working = Group,=20 Worldwide Technical Committee, The ATM Forum

m-Commerce

INTRODUCTION

User-centricity=20 and Mobile Awareness for m-Commerce
Jay Kitchen President and Chief = Executive=20 Officer, Personal Communications Industry Association (PCIA) =

M-COMMERCE

The=20 Joy of Text
Mike = Short Chairman, Mobile Data Association

Global=20 m-Commerce =97 Business Opportunities for Wireless Data=20 Services
Victor O K = Li Chair Professor of Information Engineering, and = Managing=20 Director, Versitech Ltd, The University of Hong Kong =

Wireless=20 Content Advances Bode Well for m-Commerce
Martin Hall = and=20 Joanie Wexler Chairman, Wireless Multimedia Forum (WMF) and=20 Independent Analyst

i-MODE

i-mode=20 =97 Opening Opportunities for m-Commerce
Takeshi Natsuno Managing=20 Director, i-mode Strategy, NTT DoCoMo,Inc.

m-Commerce = Technology

NETWORKS

Evolution=20 of Location-based Services =97 Truth Versus = Myth
Don Tapscott and Max Stevens-Guille Author, The = Digital=20 Economy and Growing Up Digital and Chairman and Senior Vice=20 President of Marketing, Matpuit Corporation

Broadband=20 Wireless Issues and the Demand for Services
Stephen Lowe Chairman, = Broadband Wireless=20 Association (BWA)

VOICE RECOGNITION

Build=20 VoiceXML Applications from a Windows Desktop
John Calvit Cambridge VoiceTech = on behalf=20 of VoiceXML Italian Users Group

BILLING & CRM

The=20 New World =97 Only the Aggressive Flourish
Michael R Rothrock Executive = Council=20 Representative, Global Billing Association (GBA)

Billing=20 for Content in "Next G" Networks
Dale Eaton Member of the = Executive=20 Committee, Global Billing Association (GBA)

Mobile=20 Operators must =91Reach Out and Touch Someone=92 Through = Relevant,=20 Targeted Messaging
Kimo Kong on = behalf of=20 Wireless Advertising Association (WAA)

PERSONALISATION

The=20 Implications of Personalisation in the m-Commerce = Age
David Ffoulkes-Jones Mobile = Data Forum=20

DEVICES

Mobile=20 Services for Java-enabled Devices on Third-generation = Wireless=20 Networks
Dr Silvano = Maffeis=20 Co-Founder, Java User Group Switzerland (JUGS)

SECURITY

Privacy=20 in a Wireless World
Dr = Ann=20 Cavoukian and Mike = Gurski=20 Information and Privacy Commissioner and Senior Policy and=20 Technology Advisor, Ontario Information and Privacy = Commission

Bringing=20 the Power of Biometrics to m-Commerce
Calum=20 Bunney Independent Consultant, = International=20 Biometric & Authentication Consulting (IBAC)

m-Commerce=20 Applications

ENTERTAINMENT

Music=20 to Your Ears =97 Creating Opportunities with the Convergence = of=20 Digital Rights Management, Mobile Devices and = Music
Rob Koenen and Robert Wong Founder and = President, MPEG-4=20 Industry Forum and Vice President, Mobile Commerce and = Consumer=20 Electronics, InterTrust Technologies

ADVERTISING

More=20 than just a One-hit Wonder
Steve Wunker = Founder and=20 Chairman of the Wireless Marketing Association

The=20 Future of Wireless Marketing
Barry=20 Peters Chairman, Privacy Committee, The Wireless = Advertising=20 Association (WAA)

Directory of = Contacts

Exhibitions = and=20 Events

The CD = Contents

The = Publication

The contents=20 of the book is reproduced on the CD ROM for=20 convenience.

Reference = Section

m-Commerce=20 Brings a New World of Commerce Opportunity
Konrad Hilbers Executive=20 Vice President and Chief Operating Officer, AOL Europe = S.A.=20

m-Commerce =97 Hype and Reality, a View = From the=20 Bridge
Mike=20 Herman Chairman, Global Mobile Commerce = Forum

3G=20 Spectrum Auction Pricing Provides with EDGE an m-Commerce=20 Opportunity
Chris = Pearson=20 Executive Vice President, Universal Wireless Communications=20 Consortium

My=20 Generation =97 Never Mind Third, What about = Fourth?
Dave G W Birch Director, = Consult=20 Hyperion

Prepare=20 for M-Commerce and Interactive Television
Patricia = B=20 Seybold Author, Customers.com and = Chief=20 Executive Officer, PS Group

Comparison=20 of m-Commerce versus e-Commerce
Cynthia Hswe Senior Analyst, = Wireless=20 Practice, The Strategis Group

The=20 Quest for m-Commerce
Henrik Graham Lecturer,=20 International Business and Strategy, and Management, = Communication=20 and Organisational Intelligence, Copenhagen Business =

m-Commerce=20 in Africa =97 Innovation Overcoming Barriers
Paul=20 Hamilton Telecoms Research = Manager, World=20 Markets Research

Regulatory=20 Reform in the Information Society =97 the European = Commission=92s=20 Approach
Erkki Liikanen=20 Commisioner, Enterprise and the Information Society, = European=20 Commission

m-Commerce=20 =97 an Immediate Business Opportunity
David=20 Kennedy and Anastasius Gavras Senior=20 Programme Manager, and Project Supervisor, EURESCOM = GmbH

Challenges=20 of Delivering m-Commerce in UMTS Networks
Bosco = Eduardo=20 Fernandes Vice-Chairman, = Information=20 Communications Technologies Group, Universal Mobile=20 Telecommunications System (UMTS) Forum

3G=20 Wireless Networks Developments
Sami Tabbane = Director,=20 Mobile=92s Network, Tunisie T=E9l=E9com

Enabling=20 Mobile Electronic Transactions
Juha P Kokkonen and=20 Martti = Granberg Head, Mobile e-Commerce Application = Management, Nokia=20 Mobile Phones and Chairman, MeT initiative

Current=20 Status of Mobile Banking in Australia
Dr = Milind=20 Sathye Senior Associate, = Australian=20 Institute of Banking and Finance

Impulse:=20 Location-based Agent Assistance
Dr Pattie Maes, Jim Youll and Joan=20 Morris, Media Lab, Massachusetts = Institute=20 of Technology (MIT)

The=20 Impact of Wireless Technology on Marketing Research
P K=20 Kannan and Andrew B Whinston=20 Associate Professor, Robert Smith School of Business, = University of=20 Maryland, and Professor, Centre for e-Commerce Research, = University=20 of Texas

Marketing=20 Content for m-Commerce
Andreas Schmidt=20 President and Chief Executive Officer, Bertelsmann = e-Commerce Group=20 (BeCG)

Content=20 in a 3G environment
Dr Ronjon Nag Chef=20 Executive Officer and Co-Founder, Cellmania, Inc

United=20 Parcel Service Case Study
Robert Conner Director=20 of Interactive Marketing, Corporate Marketing, United Parcel = Service=20

Globally=20 Connected Teenagers: Lessons from the Early Adopters on the = World=92s=20 Wireless Technologies
Dan Pelson = Chairman and=20 Chief Executive Officer, Bolt, Inc.

WAP=20 Opens Up New World of m-Commerce Worldwide
Scott=20 Goldman Chief Executive Officer, = WAP Forum=20 Ltd

WAP=20 =97 Managing the Legal Risks and Protecting the Intellectual = Capital
Jeremy Drew = Senior=20 Solicitor, Ashurst Morris Crisp, Solicitors

Evaluating=20 GPRS: Considerations in Timing Service Launch
Pierre=20 Tournassoud and Matthieu Cornillault=20 Vice President, Switching and Routing Division Manager, GPRS = Programs, Switching and Routing Division, Alcatel

Strategic=20 Considerations for the Wireless Enterprise
Richard=20 Ling President and Chief Executive = Officer,=20 AlterEgo Networks

Broadband=20 Fixed Wireless
Al Juodikis = Wireless=20 Communications Alliance (WCA)

Third=20 Generation and Global Termination Circulation
Dr Bernd = Eylert Chairman, Universal Mobile=20 Telecommunications System (UMTS) Forum

Mobile=20 e-Commerce Trends in Japan
Kazuaki Naruse Research=20 Director, Electronic Commerce Promotion Council of Japan=20 (ECOM)

Evolution=20 in the Face of Revolution =97 the Global Rise of Global = System for=20 Communications
David Hills = Executive=20 Director Technology, GSM Association

Spectrum=20 Cap Relief
Richard Siber Senior=20 Adviser, Cellular Telecommunications and Internet = Association (CTIA)=20

Wireless=20 Content Advances Bode Well for m-Commerce
Martin=20 Hall and Joanie Wexler Chairman,=20 Wireless Multimedia Forum (WMF) and Independent = Analyst

i-mode=20 =97 Opening Opportunities for m-Commerce
Takeshi Natsuno Managing = Director, i-mode=20 Strategy, NTT DoCoMo,Inc.

Privacy=20 in a Wireless World
Dr Ann Cavoukian and=20 Mike Gurski=20 Information and Privacy Commissioner and Senior Technology = Advisor,=20 Ontario Information and Privacy Commission

Wireless=20 Trends and Issues in Latin America and the = Caribbean
Dr = Richard=20 Downes Regional Director, Latin = America and=20 the Caribbean, Universal Wireless Communications Consortium=20 (UWCC)

Directory=20 of Contacts

Calendar=20 of Events

Technology and = Services=20 Section

Accenture
Spectrum=20 Cap Relief =97 Meltdown or Jackpot?=20

Aldata Solution=20 Oyj
Close-reach=20 Mobility Applications

Anoto = AB
To=20 Make Humanity Wireless, We Must First Make Wireless = Human

Ascom = AG
Improvements=20 in General Packet Radio Service Mobile Data Networks

AT&T=20 Wireless
Perspectives=20 on 3G

Castr=E9n &=20 Snellman
Legal=20 Aspects on Mergers and Acquisitions Transactions in the = Finnish=20 Market

CelPlan=20 Technologies
Squeezing=20 Out Every Drop of Spectrum

Cisco Systems,=20 Inc
Mobile=20 Networks in Transition =97 The Mobile Internet Protocol=20 Solution

CMS Hasche = Sigle
Universal=20 Mobile Telecommunications System Ante Portas =97 The Warm-up = of the=20 Market Players is Now Underway

Comneon = GmbH
Application=20 Programming Object-oriented eXtendable Interface

Configate, = Inc.
2001=20 =97 The Odyssey of Speaker Verification Software = Development

CSA Wireless=20 Ltd
Base=20 Station Antennas for Third-generation Networks

Diversinet=20 Corp.
Reducing=20 the Risk of Wireless =97 What to Consider When Considering=20 Security

EDB 4Tel = AS
Corporate=20 Report

Emblaze = Systems
Emblaze=20 Your Network

EMS = Wireless
Corporate=20 Report

e-ONE = Global
m-Payment=20 =97 A Key Ingredient for Successful m-Commerce

Global Locate,=20 Inc.
Global=20 Locate Indoor Global Positioning System Chip Set and=20 Services

Granite Systems, = Inc.
Service=20 Resource Management in the Wireless Industry

HighDeal
Pricing=20 Drives Billing

Hughes Software=20 Systems
GPRS=20 and UMTS Markets

IBM
VoiceXML=20 =97 Enabling Voice Access to Information

InterVoice-Brite
Speech-enabled=20 Omvia=99 Products and Outsourcing Solutions for Wireless = Network=20 Operators

Krogerus &=20 Piril=E4
Information=20 Technology and Telecoms Law in Finland

Lucent=20 Technologies
Optimising=20 Networks

Mannheimer=20 Swartling
A=20 Practical Guide to the Implementation of Third Generation in = Sweden

MapInfo=20 Corporation
Location=20 Aware

MasterCard
m-Commerce=20 =97 Where the Payment Meets the Pavement

Motorola
The=20 Accompli 009

NMS=20 Communications
Wireless,=20 Not Speechless, in 2002

Nordic VLSI = ASA
Low-cost=20 Radio Frequency Technology for Use in Wireless = Products

OpenPath = Products
Wireless=20 Development Techniques and Tools =97 Embracing Text = Messaging in=20 Wireless Applications

Oracle=20 Corporation
Mobilising=20 the Enterprise =97 Taking the Information Revolution Beyond = the=20 Desktop

Radio Frequency=20 Investigation (RBI) Ltd
Business=20 and Technology Changes for Wireless Test and Consulting=20 Companies

Repeater=20 Technologies
Potential=20 for Repeater Applications in Third-generation Network = Infrastructure=20 to Increase Coverage and Reduce Costs

SignalSoft=20 Corporation
Location=20 Services =97 The Untapped Money Supply

Simonsen Foyen=20 Advokat
Norwegian=20 Wireless Telecoms

Spectrian
Efficiency=20 Pays

Spirea
Everything=20 You Did Not Want To Know About Bluetooth

Tekmar = Sistemi
Litecomb

Telelaboratoriet
One=20 Global Programme for Testing of Second and Third-generation=20 Handsets

Teradata =97 A Division of=20 NCR
Teradata=20 Solutions for the Communications Industry

Terraplay
Corporate=20 Report

Thales = Antennas
Reducing=20 the Burden on Network Planners and Operators

TruePosition
Disposable Phones, Legacy Mobiles and = the=20 Addressable Market for Location-based=20 Services

Wireless=20 Knowledge
Aventis=20 Pharmaceuticals and Equitable Distributors, Inc.

Worldport
Managed=20 Services Expert Wordport Gives Recommendations for a Secure = Online=20 Presence

Xybernaut=20 Corporation
Wearable Computing =97Information = Technology and=20 Mobile=20 Communications Meet on Common Ground

Yomi Vision=20 Limited
Profitable=20 Value-added Services Business Requires Value-added Services=20 Billing

Yospace
Getting=20 the User Experience Right for Wireless

Sponsor = Section

Accenture

Aldata Solution Oyj

ANOTO

ASCOM

AT&T Wireless

AustinDetek

BitFlash

BlueFactory

Castr=E9n & Snellman

CDMA

CelPlan Technologies

Cisco Systems, Inc.

Citrix Systems

CMS Hasche Sigle

COMNEON GmbH & Co. OHG

COMVERSE

Configate Inc.

CSA Limited

CTIA

delSECUR, Inc.

Diversinet

EDB 4tel

EMBLAZE Systems

EMS Wireless

EncorusTM Technologies

Fingerprint Cards

Global Locate

GoAmerica

Granite Systems, Inc.

GSM Association

HighDeal

Hughes Software Systems

IBM Voice Systems

InterVoice-Brite, Inc.

Keller Graduate School of = Management

Krogerus & Piril=E4 = Attorney-at-Law

Lucent Technologies

Mannheimer Swartling

MapInfo Corporation

Mastercard

MATERNA Information & = Communications

Mobile Data Association

Mobilemode Ltd.

Motorola, Inc.

Motorola

MYCOM International

NMS Communications

Nordic VLSI ASA

OpenPath Products

Oracle Corporation

Outercurve Technologies

Radio Frequency Investigation = Ltd.

Repeater Technologies

Roschier Holmberg

Satya Infosoft

SignalSoft Corporation

Simonsen F=F8yen Advokatfirma = DA

Softwired AG

SolidStreaming, Inc.

Spectrian Corporation

SPIREA

Tekmar Sistemi Srl

TELELABORATORIET

Teradata

Terraplay Systems AB

Thales Antennas Ltd.

The Global Mobile Commerce Forum =

TruePosition

UWCC

Wilkinson, Barker, Knauer, = Leitermann &=20 Partner

Wireless Knowledge

Worldport

Xybernaut Corporation

Yomi Vision Oy

Yospace

=A92002 All = rights reserved=20

World Markets = Research Centre=20
Cardinal Tower, 12 Farringdon Road, London EC1M=20 3NN

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Tel: +44 (0)20=20 7452 5000
Fax: +44 (0)20 7452 5035

Sales

Tel:=20 +44 (0)20 7526 2400
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	Business=20 Briefings	Register	Alliances	Calendar=20 of Events	Useful=20 Websites	Important Notice
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